Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Hybrid Electric Vehicles Are the Future of the Auto Industry

With the rise in the price of gasoline, more and more people are taking interest in electric vehicles as means of transport. Another major advantage of electrically operated vehicles is that these vehicles offer pollution free means of transportation. Therefore even if 70% of people start using an electrically powered vehicle, we will be free of global warming caused by emission of gases like CO and CO2. There will be almost no instances of cancer caused by pollution.

Electric vehicles are more energy efficient than the contemporary vehicles wherein the electric vehicles operates at approximately 47 percent of effectiveness, while a contemporary vehicle operates at about 19 percent only.

But the electric car which can truly replace a traditional car is still in the conceptual stage as the electric vehicle would need continuous electric power from the batteries. The major disadvantages of present day electric cars are the time period required for recharging the batteries and their limited range

Now, it has almost been a century since the electric car has been popularly discussed, but recent developments in the hybrid electric vehicles technology and the growing concerns for the environment has revived the drive for an hybrid electric vehicles and this has become a realization today

Due to this problem of recharging batteries, a new type of design conceptualized in the minds of researchers and they came out with a solution. The researchers have put forward a new electrical vehicle fitted with on board electric power storage system and means of generating power. The generated power would be stored in the storage system and would be used to drive the vehicle. This new type of vehicle is called hybrid electric vehicle or HEV.

The present day storage system in hybrid electric vehicle comprises of stack of lead acid batteries as these can be charged in parallel with the load. The generating system consists of electric generator powered by internal combustion engine.

Researchers are optimistic about the performance of the hybrid vehicles. They are sure that the hybrid electric vehicle or HEV will be far more fuel efficient than the traditional vehicle powered by internal combustion engine.

500 Auto Accessories!

The auto accessories market is experiencing explosive growth thanks to the ever increasing number of new vehicle models being marketed all across North America. For more than fifty years consumers have been the chief benefactors of this unrelenting growth and the selection for you has never been better. Let’s take a look at some of the many automobile accessories available to auto enthusiasts like you and how you can get your hands on what you want!

By definition, automobile accessories are those items [including parts] that do not come with your vehicle. Yes, in some cases you can purchase a fully accessorized vehicle, but for the sake of clarity I am defining auto accessories as aftermarket purchases only.

Depending on the type of vehicle you drive, the accessories available for it will vary. The more popular the model, the more likely that someone, somewhere is making custom fitted accessories for it. Indeed, America’s most popular vehicle – Ford’s full size pick up trucks – have more than 500 different types of accessories made especially for that truck. These accessories come in a variety of shapes, sizes and colors and ultimately number in the many thousands of different items when calculated separately.

The following are just some of the many accessories available to owners of Ford’s F-150 pick up truck: air deflector, air scoop, bed extender, bed rail cap, bed rails, bed wing, body armor, body kit, brake light cover, bug shield, bumper, bumper cover, bumper guard, bumper mounting kit, bumper trim, cab spoilers, car wash supplies, cargo rack, door handle, door handle cover, door panel, door sill, fender flares, fender molding, front bed cap, front bed protector, front spoiler, fuel door, graphics, grille, grille guard, grille insert, grille shell, header panel, headlight covers, headlight trim, hood hinge, hood protector, hood scoop,mirror,mirror cover, mud flaps, nerf bar mounting kit, nerf bars, push bar, rear window protector, roll pan, roof rack, roof rails, running board mounting kit, running boards, running side box board, side molding, side skirts, side step, skid plate, spoiler, sport tubes, sun shield, tail light covers, tail light guard, tailgate, tailgate cable, tailgate cap, tailgate cover, tailgate handle, tailgate handle cover, tailgate handle relocator, tailgate net, tailgate protector, tailgate spoiler, truck bed rack, truck bed side rail, valance, vent visor, visor, wheel well trim, window covers, windshield wiper, wiper cowls.

As you can see the list is quite lengthy! Staggering better describes the market.

So, how did this whole business get started? Well, for the most part we have California to thank, particularly southern California. While New Jersey gave the world the turnpike and the parkway, the Golden State brought us freeways and a beach culture popularized by such groups as the Beach Boys, who sang about cars, girls, and the youth lifestyle. Sand, surf, girls, and driving go together, so if you are going to be in your car for a long time you might as well make it comfortable and personalize it, right? Thus, companies like Covercraft got started, specializing in car covers, while other companies were launched specializing in the building or modifying of entire cars, like Saleen.

Yes, your choices for auto accessories are simply fantastic: you can outfit your car the way you want it to look by giving it your personal touch well beyond what the automaker had in mind. Hey, this is America: the land of freedom and individuality. Accessorize your car today!